Courtovia — Our Story
Nadia didn't think twice about it the first time it happened.
She was mid-rally, deep in the third set, when her foot slipped.
Not dramatically , just enough.
A fraction of a second. Enough to miss the shot. Enough to lose the point.
"Probably the court," she said.
But it happened again the next week. And the week after that.
She started watching her feet during warmups.
Noticed how her soles , barely six months old on a pair of shoes she'd paid £160 for had gone completely smooth. Glazed over. Dead.
She wasn't losing because of her backhand.
She wasn't losing because of her fitness.
She was losing because of 3mm of worn rubber.
That's when Mohamed started paying attention.
He watched her play every weekend. Watched her frustration build not at her opponents, but at herself.
Buying new shoes every few months. Complaining her grip was never quite right.
Adjusting her game to compensate for a sole that had given up on her.
"There has to be a better way," he told her one evening.
There wasn't. At least, not yet.
So he built one.
Courtovia started in a very unglamorous place.
Late nights. Supplier samples spread across the kitchen table. Nadia testing grip on the hallway floor in her socks, laughing at how ridiculous they probably looked.
But the mission was simple: give players like Nadia back what they were losing without knowing it.
Not a new shoe. Not a £200 fix.
A replacement sole , engineered for court grip, built to last that slots into the shoes she already loves, at a fraction of the cost.
The first time Nadia played with a Courtovia sole, she came home quiet.
Mohamed asked how it went.
She looked at him and said: "I forgot what it felt like to actually trust my feet."
That was enough.
Courtovia is for every woman who adjusted her game instead of her gear.
Who blamed her footwork instead of her sole.
Who spent £180 on new shoes when the problem was the 3mm of rubber that let her down.
You deserve to play without thinking about your feet.
That's why we exist.
— Mohamed & Nadia, Founders of Courtovia